FOR IMMEDIATE RELEASE
May 27,2009

Parade Starts at 11am
Free Cultural Fun

"The Lavagem da Rua 46 on September 5, 2009 officially opens the celebrations of the Brazilian Day 2009 in New York "

Acclaimed, for its enormous success in its first edition in 2008, The Lavagem da Rua 46 /the Cleansing of 46th Street was incorporated into the official calendar of the largest Brazilian celebration outside of Brazil and it will open the celebrations of the Brazilian Day 2009, bringing forth many new attractions.

A mystic tradition that started in the 18th century in Bahia, the Lavagem/ Cleansing, was brought about and reformulated for the United States by Silvana Magda, with the support of the Brazilian entrepreneur João de Matos.

“The Cleansing of 46th Street embraces the responsibility to help expand the Brazilian culture in the world’s capital” says event producer and general coordinator Silvana Magda. “We are fully involved in this project to maintain our traditions and promote our artists who of course, also have the particular responsibility of strengthening the positive image of Brazil abroad.”

The Lavagem da 46 Rua or Cleansing of 46th street in 2009, much bigger and highly acclaimed,will feature its first Grand Marshal Carlinhos Brown and popular folkloric festivities from various parts of Brazil. For the first time in New York City, activities pertaining genuinely to Bahia will take center stage and blend with rhythms and cultural manifestations of several other states of the Federation portraying rhythms of Maracatu, Samba and Frevo.

This year, the Lavagem/Cleansing unites diverse voices and rhythms to genuinely represent the enchantment, the tradition and spirituality of not only Bahia but also of all the people.This glorious event will celebrate the purification, the energy, the nature, the unification of the people and the perpetuation of peace.

This opening event of the Brazilian Day will bring several attraction s to the stage to be located on 46th Street between Madison and 5th Avenue. The audience will be introduced to dignitaries, sponsors and representatives who made the event possible. Then the stage will be opened to Brazilian bands, featuring world renowned artists and local artists, samba dancers, the exciting 2nd annual pageant “Musa do Brazilian Day,” in which the audience will be the judges and games involving crowd participation. 


WHAT: Lavagem da Rua 46 /Cleansing of 46th Street

Day-long Music, Dance Parade and Festival

WHEN: Saturday, Sept 05, 2009 
 
Rain or Shine

Parade 11am to 12pm
Festival 12pm to 6pm

Please arrive by 10:00am for the line-up of the Baianas, drummers, dancers and participants with the official
T-Shirt

TICKETS: Free to participate, if you wish to be in the parade buy a T-Shirt at  www.lavagemdarua46ny.com

WHERE:

Parade Route(Manhattan):
 
Start: 46th Street and Avenue of the Americas
(6th Avenue).

Festival: 46th Street  and Madison Avenue

Activities : Free Shows,food stands with typical northern dishes (moquecas, acarajes, abaras, vatapa) also artesian crafts, paintings and everything that the Northeast of Brazil and Brazil as a whole has to offer.


To participate or obtain more information about this event, please contact the producer/general coordinator Silvana Magda at (917) 528-8151, or send an email to lavagemdarua46ny@aol.com